Plan A

This was a brief set by YCN. I chose the M&S brief because I felt this reflected my approach on design. The brief was to design a campaign for ‘Plan A’, which is a campaign that M&S have launched to help improve our environment and health.

My idea behind ‘Plan A’ was ‘Future Thinking’ which implies the idea of looking after our future. The approach I took on ‘Future Thinking’ was to divide the brand into the key five areas to make it easier to understand and follow. Each colour represents a different cause.